Application Privacy Policy

This privacy policy was last updated on 24.04.2025

.Metrics respects your privacy and is committed to protecting your information. This privacy policy will inform you as to how we look after your information when you visit our software application (collectively our “Services”) (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

This privacy policy aims to give you information on how .Metrics collects, uses, discloses, transfers, stores and processes your information when you use our Services, including any data you may provide through your use of our Services.

Our services are not intended for children and we do not knowingly collect data relating to children. It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing information about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other policies and is not intended to override them.

.Metrics is responsible for your information (collectively referred to as “we”, “us” or “our” in this privacy policy).

Account Registration:

If you register to our Services through our website, or through a separate subscription agreement with us, then as part of such registration we will ask you to provide certain personal data, including your name, your company name, your email address and password.

To provide our Services and related support, process transactions, manage your account and respond to your requests.

We might use your information to the extent the law allows us to. Most commonly, we will use your information in the following circumstances:

Where it is necessary for our legitimate interests (or those of a third party) and your interests, and fundamental rights do not override those interests.
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Where we need to comply with a legal or regulatory obligation.

Where we need to contact you for support related or similar services.

Your information will only be disclosed to persons within .Metrics and third parties in accordance with the terms of this privacy policy.

.Metrics may transfer your information to another company if it restructures its business.

.Metrics may transfer your information to a third party if the operator of the Services changes, or if there is a sale of all or any part of its business or its assets. In the event of any of these transfers occurring, the party who acquires the data will assume the rights and obligations described in this privacy policy.

.Metrics may engage the services of third party service providers and suppliers for certain activities including, but not limited to, processing your information and providing technical support to our Services.

.Metrics will take steps to ensure that arrangements with third party service providers protect your privacy by ensuring that these third parties comply strictly with instructions when they are processing your information.

We require all third parties to respect the security of your information and to treat it in accordance with the law. We do not allow our third party service providers to use your information for their own purposes and only permit them to process your information for specified purposes and in accordance with our instructions.

In addition to the data shared with third-party tools as described in section ‘2. Information we collect,’ we also utilize certain AI models to perform specific tasks within our services. Here are some examples of how we may share data with these AI models:

When generating or suggesting metadata for a web page, we may share the content of the web page with the AI model to provide necessary context.

When generating or suggesting headlines for an advertisement, we may provide the content of the ad as context to the AI model.

When generating or suggesting content, we will use the manual user input provided within our Services as context for the AI model.

It’s important to note that all interactions with our AI models require explicit user confirmation for any resulting actions or suggestions. Our processes are not purely automated.

The Services may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Services, we encourage you to read the privacy policy of every website you visit or third party mobile application you may use.

We have put in place appropriate security measures to prevent your information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your information to those employees, agents, contractors and other third parties who have a business need-to-know. Our employees, who are directly involved in customer support, technical assistance, software development, and maintenance of our services, may access your information within our Services. This access is necessary to provide you with the assistance you require and to continuously enhance and optimize our Services for your benefit. All parties that have business need-to-know are bound by strict confidentiality agreements and access controls to ensure the security and privacy of your data at all times. We have put in place procedures to deal with any suspected data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

We value your privacy and are committed to protecting your rights and personal information. In this section of the privacy policy, we describe how we handle requests from authorities and other stakeholders.